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              What's the right time to sell stocks? 
              
              Ever thought when was the last time when you sold a stock at the 
              right time?  
              
              We are talking about selling stocks now not because the stock 
              markets have fallen sharply in the last week, but because good 
              investment decisions involve not only buying at the right price, 
              but also selling at a 'right price'.  
              
              There are many tricky issues here, which we would place before 
              investors.  
              
              Every stock is a sell at a 'price': It is pertinent to note that 
              irrespective of how good the prospects of a sector or a company 
              may be, the fact is that every stock has a buy price and a sell 
              price.  
              
              How to decide what is the right price of the stock is a tricky 
              issue because it is a factor of 'expectations'. Here, expectations 
              can be a combination of both how well the company is likely to 
              perform in the future and the general market sentiment. 
               
              
              As we have mentioned before, growth rates is broadly governed by 
              how well the economy is likely to perform and, over the long-term, 
              the growth rate of most sectors is likely to trace the GDP growth.
               
              
              Say, 
              
              India's economy is likely to grow at 7% per annum. This can be the 
              very basic benchmark when it comes to determining the growth and 
              valuing the stock. If a sector is likely to grow above/below GDP, 
              then it warrants a premium/discount.  
              
              A bull market or a bear market does not change the fundamentals of 
              the sector or a stock.  
              
              Take the example of Maruti in the last one and half years. It is 
              almost at the same price as it was at the beginning of this 
              period, even as car demand has been robust.  
              
              Sell when it is 'done': There have been times when despite good 
              performance by a company, the stock price has not risen (like 2001 
              to 2003) because of lack of investor confidence.  
              
              On the contrary, investors tend to 'wait' that extra-longer to 
              sell because the markets are rising up everyday. So, if the price 
              target is achieved and if one believes that based on the 
              assumptions, the upside is limited, it is better to sell the 
              stock. If it was the case, DSQ Software and Pentamedia may have 
              never reached the price they did in 2000.  
              
              Own research is important: In bullish times, every stock market 
              participant has a view on a stock or an event.  
              
              Ultimately, some set of the investing populace is proved right and 
              some lose money. This is what leads to efficient price discovery 
              of a stock. There are pink newspapers, business channels, brokers, 
              financial websites and magazines and many more who recommend 
              stocks.  
              
              While we are not attempting to comment on the reliability of any 
              of these sources of stock recommendations, based on the available 
              information, it is important to exercise one's own judgment before 
              buying or selling stocks. It is not prudent to blame the stock 
              markets for one's losses.  
              
              More importantly, the selling strategy also depends on what 
              approach an investor follows.  
              
              If you are a 'buy and hold for the long-term' investor (say, 
              number of telephone connections in the country is low and 
              therefore, would buy into a telecom stock from a ten year 
              perspective), one-year market movement may not bother you at all.
               
              
              But 'buy and hold' may not yield desired results if proper 
              monitoring of the investment  
              
              is not done. Initial investment assumptions will change as economy 
              goes through cycles of recovery and slowdown.  
              
              Talking of cycles, cyclical stocks may not reward adequately based 
              on the 'buy and hold' strategy. Here, timing the cycle is 
              important. If an investor bought Tata Motors in March 1995 and 
              held on to the stock till now, the CAGR returns is just 5% per 
              annum over the last ten years!  
              
              While these aspects may not be the all and end of it, the intent 
              is to highlight issues that an investor has to bear in mind to 
              reduce the risk of losing money.  
              
              Happy realisation! |