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              Equities: Eight investing tips! 
              
              The stock market 'meltdown' witnessed since the start of 2005 
              (notwithstanding the recent marginal recovery) has once again 
              brought to the forefront an inherent weakness existent in our 
              markets.  
              
              This is the fact that foreign institutional investors, 
              indisputably and almost entirely, dominate the Indian stock market 
              sentiments and consequently the market movements.  
              
              In this article, we make an attempt to list down a few points that 
              would aid an investor in mitigating the risks and curtailing the 
              losses during times of volatility as large investors (read FIIs) 
              enter and exit stocks.  
              
              Considering the Indian stock market behaviour over the previous 
              fortnight, it would not be entirely inappropriate to state that 
              the 600+ points (9%) correction witnessed in 10 trading sessions 
              was almost as bad (if not worse) as the single-day near 800-points 
              (16%) crash (!) seen on 
              
              May 17, 2004.
               
              
              This is because, in either scenario, it is primarily the 
              retail/small investor community, which gets affected the worst as 
              they are generally among the late entrants to a bull run (i.e. 
              near the peak) and amongst the last to exit in a correction.
               
              
              However, some amount of stock market prudence and a disciplined 
              approach could go a long-way in protecting one's capital. Listed 
              below are a few points.  
              
              1. Manage greed/fear: This is an important point, which every 
              investor must keep in mind owing to its great influencing ability 
              in equity investment decisions. This point simply means that in a 
              bull run control the greed factor, which could entice you, the 
              investor, to compromise with your investment principles. 
               
              
              By this we mean that while an investor could get lured into 
              investing in penny and small-cap stocks owing to their eye-popping 
              returns, it must be noted that these stocks have the potential to 
              wipe out almost the entire invested capital. Another way greed 
              affects investor behaviour is when they buy/hold stocks above the 
              price justified by its fundamentals.  
              
              Similarly, in a vice-versa scenario (bear market), investors must 
              control their fear when stock markets turn unfavourable and stock 
              prices collapse. Panic selling would serve no purpose and if the 
              company has strong fundamentals, the stock is more than likely to 
              bounce back.  
              
              It is apt to note here what Warren Buffet, the legendary investor, 
              had to say when he was asked about his abstinence from the 
              software sector during the tech boom: 'It means we miss a lot of 
              very big winners but it also means we have very few big losers. 
              We're perfectly willing to trade away a big payoff for a certain 
              payoff.'  
              
              2. Avoid trading/timing the market: This is one factor, which many 
              experts/investors claim to have understood but are more often 
              wrong than right. We believe that it is rather impossible to time 
              the market on a day-to-day basis and by adopting such an approach 
              an investor would most probably be at the losers' end at the end 
              of the day.  
              
              In fact, investors should take advantage of the huge volatility 
              that is witnessed in the markets time and again. In Benjamin 
              Graham's (pioneer of value investing and the person who influenced 
              Warren Buffet) words: 'Basically, price fluctuations have only one 
              significant meaning for the 'true' investor. They provide him an 
              opportunity to buy wisely when prices fall sharply and to sell 
              wisely when they advance a great deal. At other times, he will do 
              better if he forgets about the stock market.'  
              
              3. Avoid action based on rumours/sentiments: Rumours are a part 
              and parcel of stock markets, which do influence investor 
              sentiments to some extent. However, investing on the basis of this 
              could prove to be detrimental to an investors' portfolio, as these 
              largely originate from sources with vested interests, which more 
              often than not, turn out to be false.  
              
              This then leads to carnage in the related stock(s) leaving retail 
              investors in the lurch.  
              
              However, if we consider this from another point of view, when 
              sentiments turn sour but fundamentals remain intact, investors 
              could take the opportunity to build a fundamentally strong 
              portfolio.  
              
              This scenario is aptly described by Warren Buffet: 'Be fearful 
              when others are greedy and be greedy when others are fearful.'
               
              
              4. Avoid emotional attachment/averaging: It is very much possible 
              that the company you have invested in fails to perform as per your 
              expectations. This consequently gets reflected on the stock price.
               
              
              However, in such a scenario, it would not be wise to continue to 
              hold onto the stock/buy more at lower levels on the back of 
              expectations that the company's performance may improve for the 
              better and the stock would provide an opportunity to exit at 
              higher levels.  
              
              Here it is advisable to switch to some other stock, which has 
              promising prospects. In Warren Buffet's words: 'Should you find 
              yourself in a chronically-leaking boat, energy devoted to changing 
              vessels is likely to be more productive than energy devoted to 
              patching leaks.'  
              
              5. Avoid over-leveraging: This behaviour is typical in times of a 
              bull run when investors invest more than what they can manage with 
              the hope of making smart returns on the borrowed money. Though 
              this move may sound intelligent, it is smart only till the time 
              markets display a unidirectional move (i.e. northwards). 
               
              
              However, things take a scary turn when the markets reverse 
              direction or move sideways for a long time. This is because it 
              leads to additional margin calls by the lender, which might force 
              the investor to book losses in order to meet the margin 
              requirements.  
              
              In a graver situation, a stock market fall could severely distort 
              the asset allocation scenario of the investor putting his other 
              finances at risk.  
              
              6. Keep margin of safety: In Benjamin Graham's words: 'For 
              ordinary stocks, the margin of safety lies in an expected 'earning 
              power' considerably above the interest rates on debt instruments.' 
              However, having a stock with a high margin of safety is no 
              guarantee that the investor would not face losses in the future.
               
              
              Businesses are subject to various internal and external risks, 
              which may affect the earnings growth prospects of a company over 
              the long-term. But if a portfolio of stocks is selected with 
              adequate margin of safety, the chances of losses over the long 
              term are minimised.  
              
              Graham further says: 'While losing some money is an inevitable 
              part of investing, to be an 'intelligent investor,' you must take 
              responsibility for ensuring that you never lose most or all of 
              your money.'  
              
              7. Follow research: The upswing in the stock markets attracts many 
              retail investors into investing into equities. However, picking 
              fundamentally strong stocks is not an easy task.  
              
              In fact, it is even more difficult to identify a stock in a 
              bullish market, when much of the positives are already factored 
              into the stock price, making them an expensive buy.  
              
              It is very important to understand here that owning a stock is in 
              effect, owning a part of the company.  
              
              Hence, a detailed and thorough research of the financial and 
              business prospects of the company is a must. Given the fact that 
              on most occasions, research is influenced by vested interests, the 
              need of the hour is unbiased research.  
              
              Information is power and investors need to understand that unless 
              impartially represented (in the form of research) it could be 
              misleading and detrimental in the long run.  
              
              8. Invest for the long term: Short-term stock price movements are 
              affected by various factors including rumours, sentiments, market 
              perception, liquidity, etc, however, in the long-term, stock price 
              tends to align themselves with its fundamentals.  
              
              Here it must be noted what Benjamin Graham once said: '. . . In 
              the short term, the market is a 'voting' machine (whereon 
              countless individuals register choices that are product partly of 
              reason and partly of emotion), however in the long-term, the 
              market is a 'weighing' machine (on which the value of each issue 
              (business) is recorded by an exact and impersonal mechanism).'
               
              
              Of course, it must be noted that the above list is not exhaustive 
              and there may be many more points that an investor needs to 
              understand and follow in order to be a successful investor. 
               
              
              Further, the above points are not just a read but needs to be 
              practiced on a consistent basis. While making wealth in the stock 
              markets was never an effortless exercise, it becomes all the more 
              difficult when stock markets/stock prices are at newer highs. 
              
              Compiled by Eisen Picardo |